Does your GTM makes revenue harder to generate. Find the friction first?
You invest in salespeople, marketing and technology to grow the bottom line. When targeting, positioning, demand generation and sales execution aren't aligned, those investments underperform. Revenue Architecture Partners finds the friction and removes it.
WHAT THE FRICTIONSCAN REVIEWS
- Positioning
- Targeting
- Differentiation
- Messaging
Win rate after one quarter, up from 19%
Free scan
No cost. No obligation.
Removing friction
See where your GTM is slowing revenue — and why. Days 01–30.
Realign targeting, positioning, demand and sales execution. Days 31–60.
Get more from the people, programs and tools you already pay for. Days 61–90.
Is your GTM sabotaging.
your salespeople?
Your salespeople are saddled with a clunky GTM that makes selling harder. They're struggling with problems they didn't create and can't fix. We identify and remove the friction, so your team can sell instead of compensate.
Lift the weight off sales.
sales burden
Fix it at the source.
One 90-minute working session every week. Root causes, not status updates.
Personally led.
Every session is run by the person accountable for finding your friction.
11 deliverables
Friction points removed
27 / 31
Signed off in session
Find it. Fix it.
Grow from what you already have.
Every deliverable is a specification your team and partners can execute — without reinterpretation or waste.
See where revenue is getting stuck — and why.
We interrogate your CRM, pipeline history and win-loss records to find where targeting, positioning, demand and sales execution pull against each other.
See where revenue is getting stuck — and why.
We interrogate your CRM, pipeline history and win-loss records to find where targeting, positioning, demand and sales execution pull against each other.
See where revenue is getting stuck — and why.
We interrogate your CRM, pipeline history and win-loss records to find where targeting, positioning, demand and sales execution pull against each other.
Not just a strategy deck. A working blueprint your team can sell with.
Less friction. More forward motion.
Adding more people, campaigns or technology to a misaligned GTM doesn't fix it. It makes the problem more expensive and harder to solve
01
Sales cycles
Before
Deals drag. Reps compensate for weak targeting with individual heroics.
After
Shorter cycles. Reps work accounts the GTM has already qualified.
02
Conversion
Before
Positioning blurs mid-funnel and prospects stall.
After
One clear, differentiated story from first touch to close.
03
Acquisition cost
Before
Spend follows channels. Accounts look right but rarely close.
After
Demand generation aimed at the segments that actually buy.
04
Revenue predictability
Before
Dashboards track activity, not whether the GTM works.
After
Leading indicators that make revenue forecastable.
Don't spend more chasing growth.
Find the friction first.
A complimentary assessment of your market positioning, targeting, differentiation and messaging.
Fixed fee
$0
No cost. No obligation. A clear read on where your GTM is working against you.
- Market positioning review
- Targeting and ICP fit
- Differentiation against competitors
- Messaging clarity and consistency
- Prioritized friction points
- Walkthrough call
01
Your positioning, targeting, differentiation and messaging.
02
A scored view of where friction is slowing revenue.
03
Fix it in-house, or with us in a 90-day engagement.
When you're ready to fix it
The 90-day revenue architecture engagement. $25,000 fixed. No retainer.
Not included in fee
- WHAT CHANGES WHEN THE FRICTION GOES
Most advisors give you
more to do. This gave us
less — but correct.
We cut two campaigns, rewrote our engagement specs, and stopped selling into deals that were structurally unwinnable.
CEO, B2B SaaS
$32M ARR
19% → 34%
Win rate in one quarter
“Fixing the architecture took weight off sales immediately. The deficiency register showed exactly where it was broken.”
CRO / B2B SaaS · $18M ARR
“Ninety days later our partners had specs they could actually execute. The commitment was the filter.”
Founder / B2B Services · $7.5M ARR
- Before we begin
Straight answers.
No fine print.
Have a different question?
Start with a conversation, not a commitment.
01 What is the GTM FrictionScan?
A complimentary assessment of your market positioning, targeting, differentiation and messaging. It shows where your GTM is making revenue harder to generate.
02 Is it really free?
Yes. No cost and no obligation to engage further.
04 What happens after the scan?
You get the findings and a walkthrough. Fix them in-house, or with us in a 90-day engagement.
05 Why not just hire more salespeople or add tools?
Adding people, campaigns or technology to a misaligned GTM makes the problem more expensive. Fix the friction first, then scale.
06 Why 90 days?
GTM friction can't be fixed in a workshop. Ninety days allows data validation, owner interviews and iterative correction — with sign-offs every week.